For many people, the end of summer evokes excitement for a new school year, melancholy for the end of long summer days, and a renewed sense of commitment to organization...
On Black Friday, REI paid employees not to come to work. Instead, they were supposed to go hiking or backpacking or scale a mountain with their new food baby (thanks mashed potatoes!).
This campaign — titled and tagged #optoutside — started a revolution. Against the norm of consumerism and commercialism, REI closed their doors for the year’s most popular shopping day and encouraged not only their staff but everyone to explore the outdoors.
#Optoutside, now in its third year, is one of the most successful photo campaigns to dawn social media.Keep Reading
Four years after launching its YouTube campaign video titled “Our Blades Are ‘Fricking’ Great,” Dollar Shave Club was acquired by Unilever for $1 billion.
Within the first 48 hours of its upload in March 2012, around 12,000 people signed up for Dollar Shave Club’s service. By the summer of 2013, that number was up to 330,000.