coupon marketing advice

How to Plan an Online Coupon Marketing Strategy for Your Business

by Stacy Jackson

Shoppers love a good deal, and one easy way to offer a terrific deal to your current and potential customers is through online coupon offers. You can use coupons to reward loyal customers, attract new buyers, launch new products, and move overstock inventory.

How to Create Coupons That Add More Lifetime Business Value

by Kaitlin Morrison

Coupons are popular with many consumers for the same reason they inspire fear in some marketers — deep or generous discounts with few (or no) strings attached. Thankfully, a properly-managed and well-planned coupon campaign can yield lifetime business value.Read More »How to Create Coupons That Add More Lifetime Business Value