Content marketing can take a lot of time, effort, and resources when your primary tactic is developing passive content such as blog posts, eBooks, and white papers. The sheer volume of content available now makes it difficult to win readers and build an audience unless you’re doing something to make your content outstanding and engaging. What’s a small business owner or solo marketer supposed to do? Work even harder to generate more content? Hire more writing talent? Actually, there’s another option to enhance your brand’s content offering -- one that’s fun and engaging for both you and your various audiences: quizzes!