Category
Marketing Strategy
Marketing tactics, growth, and engagement playbooks.
2 min read
How much does the Like-Gate ban really affect your campaigns? Here are the numbers.
The era of required Like Gates has now ended. How effective is your new option? We've sifted through that data so you know what to expect now that policy prohibits requiring Likes for promotions.
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5 min read
8 New Facebook Timeline Hints to Help Manage Your Pages
As a Facebook Preferred Marketing Developer, Woobox acknowledges your requests for transparency when managing your business Pages on Facebook. This list of tips will not only help you to navigate your business Page, but also to increase control over your social brand.
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3 min read
Facebook Policy Change Prohibits Like-Gating
Facebook has changed their policy on incentivizing people to like your page. In the past, you were allowed to require that people must Like your page in order to receive some incentive such as entering a promotion, obtaining a coupon, or viewing content. Beginning November 5th, 2014 Facebook policy now prohibits incentivizing for people Liking you page.
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4 min read
How To: Create Graphics for Your Contest or Promotion
While creating a custom graphic for your contest or promotion is not a requirement to launch a Woobox campaign, it does make for a more visually compelling promotion - and can lend excitement to your campaign! You don't have to be a graphic designer to create a campaign that is graphically stimulating, you just need to know where to look for images and how to put the pieces together.
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1 min read
Timeline Redesign UPDATE: Tabs Are Back (With Images!) On Business Pages
Facebook heard your message loud and clear! Tabs, which were moved to a text link when the redesign was announced earlier this week, now have a new home in the left-side column of your timeline in addition to the text links and "more" drop-down directly above your page posts:
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2 min read
Why We Think The New Timeline Layout Is Good For Your Facebook Page Tabs!
Facebook is rolling out a new timeline design, and many Page Admins are voicing their concerns – page tabs, which are currently prominently featured with an image, will now be text links. Those of us who have been doing this for a while will remember that's how they were before the current design.
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4 min read
Get Hyper-Targeted with Woobox Custom Audiences
The third installment of our Ad Tools for Facebook series is all about creating Custom Audiences to take your targeting to a whole new level. Our Custom Audience tool allows page admins to manually build specific custom audiences based on information you have gathered, like emails, Facebook User IDs and phone numbers.
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