User-generated content is any type of content -- including images, text, videos, reviews, and social media posts -- created by real people rather than brands. And it is incredibly powerful...
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Is User-Generated Content Still Valuable? Yes, and Here’s Why
User-generated content (UGC) is kind of the holy grail of marketing. It's powerful, hard to find, and even harder to encourage. But is it still useful in an ultra-digital era...