promotional marketing tips

6 Winter Giveaway Ideas You’ll Want to Steal

by Jessica Elliott

The best winter giveaway ideas increase website traffic and brand awareness during the holiday season. Companies like Kylie Cosmetics and Fendy Beauty host giveaways that get… Read More »

How to Make Giveaways Into First-Party Data Tools

by Jessica Elliott

The clock is ticking until third-party cookies disappear, taking third-party audiences along with them. For retailers, cookieless environments make it harder to deliver personalized ads… Read More »

How to Create Marketing That Maps to The Customer Journey (w/ Examples)

by Jessica Elliott

Have you recently mapped out your customer journey? If so, then you’re in good company. Gartner reports, “82% of organizations have created a customer journey map.”… Read More »