How to Make Giveaways Into First-Party Data Toolsby Jessica Elliott The clock is ticking until third-party cookies disappear, taking third-party audiences along with them. For retailers, cookieless environments make it harder to deliver personalized ads… Read More »How to Make Giveaways Into First-Party Data Tools
How to Create Marketing That Maps to The Customer Journey (w/ Examples)by Jessica Elliott Have you recently mapped out your customer journey? If so, then you’re in good company. Gartner reports, “82% of organizations have created a customer journey map.”… Read More »How to Create Marketing That Maps to The Customer Journey (w/ Examples)
