Have you recently mapped out your customer journey? If so, then you’re in good company. Gartner reports, “82% of organizations have created a customer journey map.” But, mapping out the many...
Tag: marketing strategy
Examples, Ideas, Tips
6 Tips for Adding LinkedIn to Your Giveaway Marketing Mix [+ Examples]
Does your giveaway marketing mix include LinkedIn? Although LinkedIn features 630+ million users, only an estimated 1% post content weekly. This gap indicates an opportunity for brands to shine. Take advantage of...
Examples, Ideas, Tips
5 Email Marketing Goals to Lift Your e-Commerce Leads After Holidays End
Will your eCommerce email marketing efforts pay off in 2020? Over the next few weeks, email open rates will peak then dramatically decrease. While it’s not a shocker that people...
Examples, Facebook, How To's
How to Improve Facebook Marketing Campaigns (+ 5 Mistakes to Avoid)
Did your Facebook marketing campaigns generate buzz around your brand in 2019? Perhaps you celebrated a few wins but struggled with organic reach and engagement. Maybe you hit your goals...
Examples, Ideas
9 Fun Marketing Ideas & Examples for Black Friday Giveaways
Black Friday has been around since the 1960s. Black refers to retailers moving from the red to the black in terms of profit. Back then, when accountants kept records manually...
Instagram, Tips
5 IGTV Marketing Strategies for Audience Growth & Engagement
Have you struggled to adopt Instagram’s new video platform, IGTV? What are you doing to build an engaging audience? Has anything worked so far? According to Social Media Examiner research, businesses...