Will your eCommerce email marketing efforts pay off in 2020? Over the next few weeks, email open rates will peak then dramatically decrease. While it’s not a shocker that people...
Tag: marketing strategy
Examples, Facebook, How To's
How to Improve Facebook Marketing Campaigns (+ 5 Mistakes to Avoid)
Did your Facebook marketing campaigns generate buzz around your brand in 2019? Perhaps you celebrated a few wins but struggled with organic reach and engagement. Maybe you hit your goals...
Examples, Ideas
9 Fun Marketing Ideas & Examples for Black Friday Giveaways
Black Friday has been around since the 1960s. Black refers to retailers moving from the red to the black in terms of profit. Back then, when accountants kept records manually...
Editor's Choice, Instagram, Tips
5 IGTV Marketing Strategies for Audience Growth & Engagement
Have you struggled to adopt Instagram’s new video platform, IGTV? What are you doing to build an engaging audience? Has anything worked so far? According to Social Media Examiner research, businesses...
Examples, Tips
5 Tips to Boost Your Email Opt-In Rates
“Thanks, I’m just browsing.” This phrase has been uttered by many in-store shoppers. The same thing happens on your website: a Marketo study estimates that 96% of your website visitors...
Ideas, Tips
8 Professional Tips to Create a Successful Giveaway
If you're not sure how to create a giveaway or how a sweepstake benefits your brand, then you're not alone. Only 55% of companies have a digital marketing strategy, and 24% of marketers report...