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An Overview of Aptly Applying Emotions in Brand Marketing

When Logic Fails to Engage: The Artistic Science of Mindful Emotional Branding

  • by Paul Dughi
Some of the most successful marketing campaigns motivate with emotion, and not facts. That’s why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions… Read More »When Logic Fails to Engage: The Artistic Science of Mindful Emotional Branding

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