customer relationship

How to Acquire New Customers on a Budget

Practical Ways to Reduce Customer Acquisition Costs

Attracting new customers can cost 5x more than keeping existing customers, as estimated by differing industry studies.

That number varies depending on which study and industry you examine, and yet, no matter how you slice it, acquiring new customers is dramatically more expensive than keeping ones you already have.

Thus, it’s a lot less expensive to get people that already like you and like your products to do business with you again.Read More »Practical Ways to Reduce Customer Acquisition Costs