Tag: customer acquisition

How to Use Coupons for Online Sales and Engagement
Do's and Do Not's, Examples, How To's

How to Use Online Coupons Without Cheapening Your Brand

Most businesses want more customers but may be concerned about using coupons. The common fear is making a brand look “cheap” or that customers will begin relying on coupons to make any purchase.

However, coupons don’t have to weaken a company’s brand or make them look desperate.Keep Reading

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How to Acquire New Customers on a Budget
Examples, How To's, Tips

Practical Ways to Reduce Customer Acquisition Costs

Attracting new customers can cost 5x more than keeping existing customers, as estimated by differing industry studies.

That number varies depending on which study and industry you examine, and yet, no matter how you slice it, acquiring new customers is dramatically more expensive than keeping ones you already have.

Thus, it’s a lot less expensive to get people that already like you and like your products to do business with you again.Keep Reading

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