This year may have been the most unpredictable college basketball season ever. The No. 1 ranked teams lost seven times during the regular season and Top 10 teams suffered the most losses in the history of the Associated Press Top 25 Poll. While this season isn’t great for the sanity of college basketball coaches, it is great for marketers looking to take advantage of increased interest in this year’s tournament.
Along with all the action of most unpredictable sporting event of the year comes the time honored tradition of filling out Tournament brackets. With brackets come Tweets, Facebook posts and countless bar room discussions; making the NCAA Tournament one of the most viral events of the year. Woobox’s Bracket App Tournament Template will allow your customers to choose their favorite teams and predict winners for each game of the NCAA Tournament. Once the round of 64 begins Thursday morning, those predictions will lock and customers can track their success using the Bracket App’s built-in Leaderboard.
To add the Tournament Template to your account just click here. This will add a new Bracket Promotion to the Bracket section of your offers on the left hand side navigation bar. The bracket will be fully functional as is, with team names and seeds pre-populated for you. However, you can edit the promotion as you normally would with your own copy and images.
Due to the play-in games on March 15th and 16th to set the final field of 64, four bracket lines will be identified by split abbreviations (VA/WS, HC/SO, MI/TU and MI/TU). You can manually edit these team names in the ‘Bracket Settings’ section of your offer following the conclusion of these games if you wish.
If you’d like to add the Bracket to your Facebook page you can do so in the Facebook Page Tab section of your offer. Then tell your customers about it! Results will need to be updated by Page Admins in the Bracket Settings section. For the most up to date scoring information we recommend this score board.