58 Tools To Become a Social Media Marketing Hero

Running a brand’s social media can be rough.
You’ve got to research, plan, write, create, monitor, curate, respond, and more! How can anybody accomplish all that and still have a life outside of work?

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How to Develop Great Contest Personas

Creating a persona can help you better understand customers. You’ll know who you’re targeting with your promotions and can design exciting contests that appeal to the right audiences.
Developing a profile of your typical promotion participant will take a little research and digging, but it’s worth it.

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How to Plan a Daring Social Media Strategy

Four years after launching its YouTube campaign video titled “Our Blades Are ‘Fricking’ Great,” Dollar Shave Club was acquired by Unilever for $1 billion.
Within the first 48 hours of its upload in March 2012, around 12,000 people signed up for Dollar Shave Club’s service. By the summer of …

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