Back-to-School season is the second largest retail shopping holiday in the U.S. If you’re a retail store (especially one selling school supplies or clothes), it’s easy to capitalize on this time of year with coupons, BOGO sales or discounts on certain products or purchases.
Social media: the OG of UGC. Each day social media is flooded with original content, many times displaying products or ideas that could relate to brands. In a sense, this is free, organic brand awareness.