Facebook has changed their policy on incentivizing people to like your page. In the past, you were allowed to require that people must Like your page in order to receive some incentive such as entering a promotion, obtaining a coupon, or viewing content. Beginning November 5th, 2014 Facebook policy now prohibits incentivizing for people Liking you page.
Facebook is rolling out a new timeline design, and many Page Admins are voicing their concerns – page tabs, which are currently prominently featured with an image, will now be text links. Those of us who have been doing this for a while will remember that’s how they were before the current design.