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How to Acquire New Customers on a Budget

Practical Ways to Reduce Customer Acquisition Costs

Attracting new customers can cost 5x more than keeping existing customers, as estimated by differing industry studies.

That number varies depending on which study and industry you examine, and yet, no matter how you slice it, acquiring new customers is dramatically more expensive than keeping ones you already have.

Thus, it’s a lot less expensive to get people that already like you and like your products to do business with you again.Read More »Practical Ways to Reduce Customer Acquisition Costs

How to Convert Holiday Season Shoppers into Loyal Customers

How to Turn Holiday Shoppers into Repeat Customers

The holiday shopping season is big business for online retailers. In fact, Statista reports holiday ecommerce sales in 2016 topped out at more than 80 billion dollars. That is enough to pay the salary of every high school teacher in the US for two years.

On November 27th, 2017 (Cyber Monday) alone, online shoppers spent 3.364 billion dollars, up 700,000 million from 2016.

Read More »How to Turn Holiday Shoppers into Repeat Customers