Facebook vs. The Real World [INFOGRAPHIC]

With recently published stats touting 1.15 billion users, 50 million pages, 240 billion uploaded photos, and 4.5 billion average daily likes, it feels like Facebook is a whole world all its own. A world where we all have hundreds of friends and the place where we spend the …

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7 Benefits of App Authorization for Sweepstakes

One of the most frequently asked questions we receive from page admins is whether or not to require app authorization for Facebook sweepstakes. A lot of page admins fear that it will significantly reduce their entry rate, but a recent report released by Woobox shows that, on average, 80% of sweepstakes entrants …

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Fans & Brands: Why Don’t They Like Me? [INFOGRAPHIC]

While we can never predict with 100% certainty why our clients and customers don’t want to be our fan on Facebook, we can peek inside the data and see what the research shows. We know why they DO like us:  to support a brand they like, get a …

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