How to Develop Great Contest Personas

Creating a persona can help you better understand customers. You’ll know who you’re targeting with your promotions and can design exciting contests that appeal to the right audiences.
Developing a profile of your typical promotion participant will take a little research and digging, but it’s worth it.

Read More

How Can You Stand Out With an Instagram Contest?

Instagram continues to be a social media powerhouse, especially since Facebook acquired them a few years ago. Because you can now use the Facebook Ads platform to run Instagram ads, more and more companies are jumping onto the platform to grow engagement and conversions through this visual platform.

Read More

Step into the 21st century with a Photo Booth or on-site UGC Contest

It’s no secret that the popularity of user-generated-content in the last few years has helped businesses succeed and create awareness and trust among consumers and fans.

Read More

How to Require Video Views with a Quiz Sweepstakes – Woobox Remixed

Learn to make a Quiz-style Sweepstakes that requires users to watch a video and answer questions correctly to enter, all in the latest Woobox Remixed.

Read More

How and Where to Add Links to Your Campaign

Links are important. If you host a contest or publish an ad, you must include links so potential customers can find your website, e-commerce site, or app and enjoy your products or services. And that’s why it’s also important to know where and how to add links to …

Read More

How to Plan a Daring Social Media Strategy

Four years after launching its YouTube campaign video titled “Our Blades Are ‘Fricking’ Great,” Dollar Shave Club was acquired by Unilever for $1 billion.
Within the first 48 hours of its upload in March 2012, around 12,000 people signed up for Dollar Shave Club’s service. By the summer of …

Read More